On the wings of culture: Red Bull Music translations

“Quick delivery and a good grasp of the language and the cultural references mean that we’d gladly use Avison’s translation services again.”

Client: Red Bull Music

Need: Red Bull Music came to us to get help in extending their target readership for the cultural articles on their site (have a read here), with translations from Swedish to English. “Jazz is alive”! “Hip-hop – the new generation of pop”. “‘Stureplan Mom’ – the gatekeeper to Stockholm’s nightlife”.  These are some of the articles you can now read in English on the Red Bull Music site.

So readers in Sweden who don’t yet master the Swedish language can get to grips with modern Swedish (and international) culture through these insightful interviews and cool columns featuring great content on everything from 16 year old break-through rappers to a tough mum bouncing on the Stureplan nightclub scene.

Clea Herlöfsson, Music Editor at Red Bull Sweden, says “Avison helped us to translate articles about music from Swedish to English for our website, and we were really pleased with the results. Quick delivery and a good grasp of the language and the cultural references mean that we’d gladly use Avison’s translation services again.”

To learn more about how we can help you reach a wider international audience with translations, click here. To learn about our interpreting services, click here.

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