{"id":4185,"date":"2011-05-03T00:00:00","date_gmt":"2011-05-02T22:00:00","guid":{"rendered":"https:\/\/avison.se\/why-translate-your-website\/"},"modified":"2017-12-07T14:36:59","modified_gmt":"2017-12-07T13:36:59","slug":"why-translate-your-website","status":"publish","type":"post","link":"https:\/\/avison.se\/en\/why-translate-your-website\/","title":{"rendered":"Why localise your website?"},"content":{"rendered":"<p><span style=\"color: #000000;\"><a title=\"Translate your website\" href=\"https:\/\/www.avison.se\/en\/translation-localisation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-2462\" title=\"global flags\" src=\"https:\/\/www.avison.se\/varfor-lokalisera-din-hemsida\/\" alt=\"Translate your website\" width=\"192\" height=\"160\" \/><\/a>Research commissioned by the European Commission found that <strong>82% of consumers were less likely to buy goods online if the site was not in their native language<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Globally, research firm <a title=\"Translation research\" href=\"http:\/\/www.commonsenseadvisory.com\" target=\"_blank\">Common Sense Advisory<\/a> found that <strong>72.4% of consumers were more likely to buy a product with information in their own language.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Will Wynne, co-founder of Arena Flowers, puts it perfectly:\u00a0<\/span><span style=\"color: #000000;\">&#8220;I think the language is a no-brainer. You&#8217;re not going to have any success if you don&#8217;t adapt to the local language.<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;It&#8217;s almost a matter of respect. If you think there&#8217;s 60 million people in France and 80 million in Germany, and the idea that they would use our website if we didn&#8217;t translate is probably a bit ambitious.&#8221; 20% of Arena&#8217;s sales come from overseas markets.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Translate and localise your website. <a title=\"Translation quote\" href=\"https:\/\/www.avison.se\/en\/contact\/\" target=\"_blank\">Contact us for a free quote or translation advice.\u00a0<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research commissioned by the European Commission found that 82% of consumers were less likely to buy goods online if the site was not in their native language. Globally, research firm Common Sense Advisory found that 72.4% of consumers were more&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,45],"tags":[],"class_list":["post-4185","post","type-post","status-publish","format-standard","hentry","category-articles-firstpage","category-clients-firstpage"],"acf":[],"_links":{"self":[{"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/posts\/4185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/comments?post=4185"}],"version-history":[{"count":0,"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/posts\/4185\/revisions"}],"wp:attachment":[{"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/media?parent=4185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/categories?post=4185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avison.se\/en\/wp-json\/wp\/v2\/tags?post=4185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}