Why localise your website?

3 May 2011

Translate your websiteResearch commissioned by the European Commission found that 82% of consumers were less likely to buy goods online if the site was not in their native language.

Globally, research firm Common Sense Advisory found that 72.4% of consumers were more likely to buy a product with information in their own language.

Will Wynne, co-founder of Arena Flowers, puts it perfectly: “I think the language is a no-brainer. You’re not going to have any success if you don’t adapt to the local language.

“It’s almost a matter of respect. If you think there’s 60 million people in France and 80 million in Germany, and the idea that they would use our website if we didn’t translate is probably a bit ambitious.” 20% of Arena’s sales come from overseas markets. 

Translate and localise your website. Contact us for a free quote or translation advice. 

 

Follow Avison on Twitter

We tweet news and other fun bits and pieces form the translation and language sphere.

Follow Avison

Clients & sectors

Read about some of the clients Avison helps with their international communication strategies.

Read more

Services

Avison Communication is a translation & language services provider that provides

Read more

News

Read about Avison’s latest projects and other news from the translation and language industry.

Read news

What languages do we cover?

Avison translates and interprets between more than 50 languages.

Read more

Subscribe to our newsletter